Where Expats Are Buying in Italy in 2025
Italy has always been a dream destination for travelers, romantics, and retirees alike. But in recent years, it’s become something more—a new home. Whether driven by remote work flexibility, favorable tax regimes, or a desire to live more slowly and beautifully, expats from around the world are buying property in Italy at record rates. So where are they going in 2025? Let’s explore the top regions attracting international buyers this year.
🏛️ 1. Tuscany – The Classic Dream Never Dies
Hotspots: Chianti, Florence outskirts, Val d'Orcia. Why: Culture, food, beauty, international community. Price note: Premium in hotspots, but bargains still exist inland.
Classic Tuscan countryside with rolling hills of golden wheat, cypress trees and vineyards as far as the eye can see. Tuscany is the gold standard for many expats from the US, UK and Northern Europe. The dream of a medieval villa in the Tuscan countryside is not only a classic Italian holiday image but also a reality for many. While Southern regions like Puglia are increasingly becoming popular with expats looking for stylish, modern houses with big gardens in charming settings, Tuscany will never lose its charm.
🌊 2. Puglia – Southern Charm & Affordable Luxury
Hotspots: Ostuni, Monopoli, Lecce. Why: Sea views, authentic living, and a slower pace. Ideal for: Digital nomads, creatives, second-home seekers.
The charming whitewashed towns of Ostuni, Monopoli and Lecce are hotspots for buyers from all over the world. Puglia has a glorious coast with clear waters and long sandy or pebbly beaches. Nature, culture and affordability make Puglia the perfect place for a fresh start - a great place for digital nomads and expats who want to enjoy a simpler way of life while still being able to work from anywhere.
🏰 3. Piedmont – Wine, Mountains & Underrated Value
Hotspots: Langhe, Asti, Monferrato. Why: Food + wine lovers' paradise, fewer tourists, lower prices. Bonus: Home of Nutella and the Slow Food movement.
For those who love wine, mountains and eating out, there is no better region than Piedmont. Often in the shadow of Tuscany, this beautiful Italian region offers a unique blend of scenery, cuisine and sophistication at very reasonable prices. From the home of Barolo wines and truffles, to some of Italy's most beautiful mountains, including the Italian Alps, and some of the world's best restaurants, there really is something for everyone in Piedmont.
With its rich history, stunning landscapes and delicious cuisine, Piedmont is the perfect region for those looking for a more relaxed pace of life but who still want to be within easy reach of a major city like Milan for work. There are many great places to visit and explore, from the charming streets of Alba, to the beautiful town of Asti with its stunning central piazza and hilltop views, offering great restaurants, wine bars and plenty of other things to see and do. Whether you are looking for a city base or a more rural location, Piedmont really does offer something for everyone.
🌋 4. Sicily – Dramatic Landscapes & Value for Money
Often considered the lesser-known relation of more famous Italian regions such as Tuscany and Umbria, Sicily is fast becoming a favorite with American expats and other global citizens. With its unique and often dramatic landscapes of steep hills, rugged coastlines and stunning beaches, Sicily really does offer something for everyone. And when it comes to property, Sicily is also a great place to find value for money - whether you're looking to buy and hold a property for rental income or simply looking for an affordable home in a beautiful location.
There are so many great places to visit in Sicily, each with their own special charm. From the beautiful beaches and clear waters of the north coast, to the ancient Baroque cities of the south, and the vibrant streets of Palermo, the capital, Sicily really is a destination that has something for everyone. Whether you're looking for a relaxed pace of life or a more active lifestyle with hiking, cycling or water sports, Sicily could be the perfect destination for you. With so many great places to choose from, you're sure to find the perfect location to suit your style and budget.
📈 Bonus: What's Driving These Choices?
With the world having changed so much in recent years, and many people having re-evaluated their priorities and embraced remote work, there are a number of key factors driving the choices that expats are making when considering where to buy a home abroad. Tax advantages, such as Italy's flat tax regime for new residents, certainly play a huge role in the decision-making process for many. The ability to work remotely from anywhere and enjoy a true lifestyle, as opposed to a purely career-driven existence, is another very important factor. The cultural experience and safety of a region also weigh heavily on the choice of destination. Finally, access to airports for business or leisure flights is an important factor for many.
We hope the above has given you some food for thought when considering where to buy your next home abroad. Whether you're a digital nomad or just looking for a second home in the sun, there are many great places to choose from, each with their own unique characteristics. It's definitely worth doing your research to find the location that best fits your needs, budget and lifestyle.


